What is the Return Impact Index?

The Return Impact Index is an analysis tool that highlights your store’s 25 worst-performing products in terms of return rates. By addressing the issues with these products, you can significantly reduce your overall return percentage.

Why is it important?

• Profit: Returns are expensive. From processing to restocking, every returned item eats into your profit margin. By tackling the top return offenders, you can improve your bottom line.
• Reputation: Customers talk. A product with frequent returns may indicate a mismatch between the description and the actual product, or a quality issue. Fixing these problems can lead to happier customers and better reviews.
• Insights: Understanding why these 25 products are returned provides valuable insights into your product offering. Are there recurring issues? Do certain categories need more attention? The Return Impact Index helps you uncover these patterns.

What’s next? Take action!

1. Access the Index: If you’re using Returnista, navigate to the Insights section and open the Return Impact Index.
2. Analyze the list: Review the 25 products. Look for patterns—are sizing issues common? Are there concerns about quality? Or is there something off with how the product is presented online?
3. Make changes: Use the feedback to improve. This could mean revising product descriptions, updating images, or even making adjustments to the product itself.
4. Monitor progress: After implementing changes, keep an eye on the return rates. Continue analyzing the list to address issues with lower-ranked products.

Success in action
Using the Return Impact Index, Filling Pieces reduced their return rate by 21%! Discover more about how they achieved this improvement.

Ready to lower your return rates? Start leveraging the Return Impact Index with Returnista today.

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